Innovative Breakthroughs by Setting Constraints?
Monday, August 18th, 2008By: Michael Kanazawa
Sometimes the greatest and most expansive innovations come through projects with the greatest constraints. For some, there is a belief that brainstorming on breakthrough innovations must be done without boundaries. However, these exercises often result in unconstrained outputs that are scattered, unfocused, and impractical.
In contrast, putting significant constraints on an outcome forces more structured thinking and often a need for breakthrough ideas to achieve the results despite the constraints. This month Raj Setty shares in his ChangeThis manifesto a form called “mini sagas” as a way to force yourself to think more clearly. He challenges us to write a full story in exactly 50 words. It’s tough and it takes a creative mind to tell a full story that in that few words and in an exact number of words. Mainly these are fun examples of creative writing, but there is a very practical application to setting growth strategies and running effective strategic brainstorming work. (more…)












