Podcasting and Networking
By: Michael Kanazawa
Podcasting has become a new form of personal expression as well as a very targeted media channel. Through the experience of launching the book, I’ve been diving head first into the world of podcasting.
The greatest surprise for me has been finding individuals who are passionate about some specific content. They are not focused on content that will support advertising business models, but rather content that is purely focused on what interests them and their listeners.
One of those people, Brian Oates, of Imprint at Daxle.net recently interviewed me for his series of author interviews. In preparing for the interview, I became curious about how he got into the “business” of podcasting and what he gets in return…as in profits. It was a bit forward to ask, but he had just finished interviewing me and I was curious.
There were some great insights from our conversation that I thought would be useful to everyone…here are some of the highlights.
Mike: How did the idea to do a podcast show with authors come about?
Brian: From the combination of reading (of course) and hearing the message that to be a good networker it’s best to give first and know that the receiving will take care of itself. So I brainstormed on what I could do to help others. The show is a combination of things I enjoy - people, books, and learning.
Mike: Any advice to others wanting to extend their network online?
Brian: Come on in, the water’s fine. Don’t do it because you think it’s the thing to do, do it because it’s something you enjoy. After all, once you start, we hope you stay around.
He also talked about the unexpected pleasure of meeting interesting new people with great stories to tell. If you haven’t spent much time exploring podcasts, you should start. And while you find great information and inspiration, get to know the people behind the podcasts and share your ideas and feedback. It is the intersection of networking and sharing ideas within a targeted interest group that makes podcasting great.
